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2020 has been a struggle, as we try to balance isolation and togetherness. After all, we need each other to thrive, whether in social or corporate settings. During COVID-19, 31% of people reported working from home compared to 12%  before March 2020. Due to this, companies are struggling to increase employee engagement. A Gallup report found that 71% of employees are not engaged in their work in Australia and New Zealand . This is alarming. Why invest in employee engagement? Leading researchers  employee engagement as the extent to which employees are emotionally and intellectually engaged in their work, and committed to their employer and organisation.   Studies have shown that employee engagement leads to higher productivity and lower turnover rates . That’s why it’s essential to promote policies and invest in practices that increase employee engagement. Studies have shown that companies with increased employee engagement outperform other companies by 202 percent and are 2.5 times mo

  Due to the spread of COVID-19 across Australia, many companies have had to swiftly switch to a work from home  system to keep their employees safe and flatten the curve. While this initially sounded like a great strategy, no one knew how long this pandemic would last. Now that’s it’s been many months into the pandemic, the cracks are beginning to appear when working from home. Remote work has been quite difficult for most employees as it has disrupted the work-life balance, particularly with schools being closed too. As an employer, it’s essential to understand the sentiments of your employees, even if they aren’t being vocal about the challenges they’re facing. Employee morale has been low during this pandemic and it’s something you should address. Show your employees that you care about their wellbeing. Here are some corporate gifts and care packages that can boost employee morale as they work remotely:   Reusable water bottles It’s important to stay hydrated throughout the day, no

Small businesses are the backbone of our economy and they account for 33% of our GDP . A large percentage of our workforce is also employed by this sector and it prevails in nearly all industries. Despite being such an important part of the country’s economic backbone, small businesses face many issues and sustained support from customers is one of them. One way your small business can boost its sales is by working on effective marketing ideas. Here are some low-budget marketing ideas small businesses can thrive on: Social media marketing Social media  is one of the most powerful tools out there today. It has swiftly taken over traditional forms of marketing, like television advertisements and print media. The best part about social media marketing is that your business can track its growth in real-time and make changes as and when required. Social media marketing is cost-effective and can be free if you use your Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube channels to

Encouraging Employee Wellness and Productivity with Promotional Products Employee wellness programs have gained massive popularity in recent years and have grown into a multi-billion-dollar industry . Employees are the greatest asses for any company and investing in their wellness and wellbeing can ensure a highly productive workplace which can help in the overall success of the organization. With the COVID-19 pandemic wreaking havoc on the global economies, employee health is more important than ever. With so many people facing termination and having to work long hours form home, the mental health of employees has taken a heavy hit due to the circumstances. The additional stress of excessive workload, global uncertainty, and the fear of catching the viral infection, the number of mental health issues among Australians has increased significantly. It is the organization’s responsibility to provide support to their employees with any means necessary to make them feel appre

The COVID-19 pandemic has changed our lives in fundamental ways, with most of us in a quarantine-related lockdown and pausing life as we know it. Amidst all this noise and panic, it can be difficult to extract the information you need to keep yourself and those around you safe and healthy. While many fad “cures” for COVID-19 exist, the reality is that there is currently no cure or vaccine that helps prevent it. Instead, the measures found to be most effective against COVID-19 are precautionary. These include: Antibacterial soap or handwash COVID-19 is a respiratory virus, and like all respiratory viruses, it can be spread via physical contact. If you shake hands with a person who carries the virus, or touch your hands on a surface that is contaminated, the virus will transfer to your hand. If you touch your hand to your face in the aftermath, it could infect you. This is where soap  comes in. Experts are certain  that washing your hands with soap or hand wash and water for

ü Working beyond office hours ü Cashing casual leaves ü Working overtime and on public holidays ü Competing for a promotion ü Bringing work home for Sundays These are the qualities of a workaholic . While there's an ongoing debate about the health consequences of such a lifestyle, we're concerned with ways to market our products to them. It's hardly a lie that it's these workaholics that put in extra hours to make more money. Hence, they have high disposable incomes. For businesses, they're the most lucrative market that they wish to tap into. Here are ways to attract a workaholic professional. Business Shirts For someone who has to maintain a professional outlook at work every day, wardrobe options  can never be sufficient. It's an ongoing struggle to find the right shirt to match with the right pants and do all this in a matter of minutes. It's tough and a professional barely has time for this. This is why they'll invest in shopping