4 Low-Budget Marketing Ideas for Small Businesses

Small businesses are the backbone of our economy and they account for 33% of our GDP. A large percentage of our workforce is also employed by this sector and it prevails in nearly all industries.



Despite being such an important part of the country’s economic backbone, small businesses face many issues and sustained support from customers is one of them. One way your small business can boost its sales is by working on effective marketing ideas.

Here are some low-budget marketing ideas small businesses can thrive on:

Social media marketing

Social media is one of the most powerful tools out there today. It has swiftly taken over traditional forms of marketing, like television advertisements and print media. The best part about social media marketing is that your business can track its growth in real-time and make changes as and when required. Social media marketing is cost-effective and can be free if you use your Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube channels to create unique content.

Social media accounts on various platforms allow your business to stay in touch with customers, understand their needs, and keep them updated on any changes. Most businesses today have social media accounts, making it easier for customers to reach out to them.

Cost-effective promotional products

Everyone loves freebies! Invest in adorable promotional products for your business as part of your marketing strategy. You’re more likely to build meaningful customer relationships this way.

Wearing your logo on a custom t-shirt or carrying around a branded tote bag will intrigue others to find out more about your brand.

Samples

If your business is relatively new, giving out samples is a great way to introduce customers to your brand. Samples allow them to try out your product and figure out whether it’s something they would want to spend their money on. Samples work best when it comes to skincare, hair care, and food businesses.



Invest in good SEO practices

Often, businesses overlook the power of SEO in achieving brand visibility. Google searches direct traffic toward websites that fit the description they’ve searched. Having your business website optimized by professionals ensures you rank highly on searches. Writing custom blogs and regularly posting them to your site can play a vital role in gaining traction for your brand.

Absolute Promotions is the number one choice amongst small businesses in Australia looking for affordable promotional products.  The company provides a wide range of premium-quality customizable products that can enhance your business’s marketing strategy. Whether you require promotional knitwear in Perth or promotional caps, they have it all. The company also provides free delivery nationwide.

 

Comments

Post a Comment

Popular posts from this blog

Perfect Promotions for Workaholic Professionals

Image
ü Working beyond office hours ü Cashing casual leaves ü Working overtime and on public holidays ü Competing for a promotion ü Bringing work home for Sundays These are the qualities of a workaholic . While there's an ongoing debate about the health consequences of such a lifestyle, we're concerned with ways to market our products to them. It's hardly a lie that it's these workaholics that put in extra hours to make more money. Hence, they have high disposable incomes. For businesses, they're the most lucrative market that they wish to tap into. Here are ways to attract a workaholic professional. Business Shirts For someone who has to maintain a professional outlook at work every day, wardrobe options  can never be sufficient. It's an ongoing struggle to find the right shirt to match with the right pants and do all this in a matter of minutes. It's tough and a professional barely has time for this. This is why they'll invest in shopping
Read more

How Promotional Key Rings Increase Your Brand Visibility

Image
The foremost goals of marketers and brand managers are increasing their brand awareness and making their products or services more accessible to their target audience. One of the best ways to reach your target audience as a brand is to offer promotional items to customers. Recent research  carried out by the Advertising Specialty Institute (ASI) studied the effectiveness of promotional items in a business. It found that the majority of customers tend to keep promotional items with them for at least 8 months. That’s a lot more compared to how long a TV or online advertisement stays with a potential customer! While the varieties of promotional items are endless, a popular trend is promotional key rings. These handy and customizable products are always appreciated by people and leave them with a favourable impression of your brand. Below we will discuss how promotional key rings increase your brand visibility:  Quick to get your brand name noticed Key rings are incredibly d
Read more

2020: The Year Corporate Gifts Became A Need Rather Than A Want

Image
2020 has been a struggle, as we try to balance isolation and togetherness. After all, we need each other to thrive, whether in social or corporate settings. During COVID-19, 31% of people reported working from home compared to 12%  before March 2020. Due to this, companies are struggling to increase employee engagement. A Gallup report found that 71% of employees are not engaged in their work in Australia and New Zealand . This is alarming. Why invest in employee engagement? Leading researchers  employee engagement as the extent to which employees are emotionally and intellectually engaged in their work, and committed to their employer and organisation.   Studies have shown that employee engagement leads to higher productivity and lower turnover rates . That’s why it’s essential to promote policies and invest in practices that increase employee engagement. Studies have shown that companies with increased employee engagement outperform other companies by 202 percent and are 2.5 times mo
Read more