3 Ways to Conduct a Successful Rebranding Using Promotional Products

Rebranding your business seems like a scary practice, but it is often needed if a business wants to grow internationally, or wants to revamp their image, or even because new management has come in. Whatever your reason may be, the important factor to keep in mind is that you need to create a memorable brand that stands out.

Well-known examples of companies that went through a rebrand include Target, Coke, and Twix. Some of the best rebrands happen when the timing is just right, and recognizing a chance and promptly acting on it can not only help save your brand but even set it up for even more success.

Companies that can help you communicate your new brand identity with the right promotional products and tools will further emphasize the rebranding in the customers' minds. A good name to remember in such a situation is Absolute Promotions, for helping you transfer into your new brand identity seamlessly.

Building a brand vision:

When you choose to shift your branding to a new perspective, creating clarity for customers and stakeholders becomes increasingly important.

Your rebranded image should be seen not just in your company's products but also in your customers, their attitude towards your brand, and how non-stakeholders view your brand. The best way to communicate a rebrand is through business promotional products in Australia that can remind customers of the new brand image every day as they continue to use those products.

However, strategically using promotional products is where most businesses fall flat. Here is how you can prevent yourself from becoming another failed rebrand story:

Choose promotional products to match your new brand image:

Finding quality promotional products is overwhelming where there is a sea of companies ready to do a substandard job for you at low prices.

But if you want to move towards a better image, you need better quality products that think beyond just a simple notebook and t-shirt and more innovative items.

The products should also match your company's products' tone, so if you are a tech company, you can distribute power banks, speakers, and similar items.

Change your distribution strategy.

Suppose you are trying to change your brand image from a slow one to a young and fast image. Your promotional products and their packaging should be able to reflect that statement.

So, for example, if you were previously giving your promotional products to senior citizens or retired people at golf clubs or nursing homes, you would now want to target events and places that appeal to Gen Z.

Plan carefully:

Having a carefully thought out strategy will help you avoid making impulsive decisions. Consulting with people who can help you put your rebrand into action will allow you to make a rebranding strategy that is relevant and informed.

Getting regular feedback will also help you filter out your promotional products and achieve rebranding success.

For a range of promotional products and merchandise in Perth, please visit Absolute Promotions.