2020: The Year Corporate Gifts Became A Need Rather Than A Want

2020 has been a struggle, as we try to balance isolation and togetherness. After all, we need each other to thrive, whether in social or corporate settings.

During COVID-19, 31% of people reported working from home compared to 12% before March 2020. Due to this, companies are struggling to increase employee engagement. A Gallup report found that 71% of employees are not engaged in their work in Australia and New Zealand. This is alarming.

Why invest in employee engagement?

Leading researchers  employee engagement as the extent to which employees are emotionally and intellectually engaged in their work, and committed to their employer and organisation.  

Studies have shown that employee engagement leads to higher productivity and lower turnover rates. That’s why it’s essential to promote policies and invest in practices that increase employee engagement. Studies have shown that companies with increased employee engagement outperform other companies by 202 percent and are 2.5 times more profitable.

One way to increase employee engagement is by using corporate gifts.

The benefits of corporate gifts

By giving out gifts, corporations can make employees feel like their efforts are recognised and appreciated. Employees thus see their employer in a more positive light.

These acts can even build the company's standing in society, leading to beneficial press coverage and good reviews.  

Promotional products that have the company’s logo can be used as corporate gifts to increase employee engagement. Some companies in the US have spent up to $4.3 billion on gifts to improve employee relations and foster healthy staff engagement.

Corporate gifts are considered effective advertisements and help get the company’s message and name out there.

Targeting the Millennial workforce

Corporate gifts are great for branding and marketing, mainly when targeted toward millennials.

The 2019 Deloitte Millennial Survey revealed that 40% of the workforce in Australia comprises millennials and 88% of surveyed millennials agreed they would like working with companies that gift them promotional products. 

As a company or an employer, you want your brand to be valued. If this article has convinced you to try corporate gifts as a useful marketing tool to increase employee engagement, then check out Absolute Promotions; the company offers the highest quality product at the best prices, and with free delivery.

From corporate promotional clothing to desk items, executive bags and eco-friendly accessories, they have a wide range of business promotional products and corporate gifts in Perth that are guaranteed to give you the best return on your investment. Contact them here or call at 08 9284 3322 and watch your company prosper.