Perfect Promotions for Workaholic Professionals

üWorking beyond office hours

üCashing casual leaves

üWorking overtime and on public holidays

üCompeting for a promotion

üBringing work home for Sundays

These are the qualities of a workaholic. While there's an ongoing debate about the health consequences of such a lifestyle, we're concerned with ways to market our products to them.

It's hardly a lie that it's these workaholics that put in extra hours to make more money. Hence, they have high disposable incomes. For businesses, they're the most lucrative market that they wish to tap into. Here are ways to attract a workaholic professional.

Business Shirts

For someone who has to maintain a professional outlook at work every day, wardrobe options can never be sufficient. It's an ongoing struggle to find the right shirt to match with the right pants and do all this in a matter of minutes. It's tough and a professional barely has time for this. This is why they'll invest in shopping opportunities when they see suitable apparel for work.

They're always looking for high-quality garments that offer durability (even if for a slightly higher price). The way to market your products to them is to focus on the premium-grade fabric and tailoring because that's a deal-breaker for someone who can't compromise their professional appearance.

Conference Bags

Once they're done with selecting the dress for the day, they'll need a bag to store their files and belongings in. That's where you pitch your business bags.

Manufactured from the finest material, these bags are chic and sophisticated at the same time. There's a variety of designs and colours available in them so they can choose whichever one suits them better. But most importantly, the logo of your company on their business bag will be a symbol of branding on its own. You needn't boast about your services if executives are already carrying a bag with your logo on it. 

Coasters and Mugs

Professionals holding executive positions have to exhibit above-par performance every day. And for that to happen, they have to be in the right state of mind.

It's not easy waking up on a weekday without coffee. Coffee is intrinsically a part of the daily routine at work and professionals need it the most. You can utilize this opportunity to offer mugs and coasters with the emblem of your company on them.

Nothing advertises your brand name better than professionals using branded mugs for their daily coffee.

If you need help with promotional products for your business, check Absolute Promotions for ideas. They have plenty of options for promotional business products that will attract professionals and workers. Contact them right here.