How Promotional Key Rings Increase Your Brand Visibility

The foremost goals of marketers and brand managers are increasing their brand awareness and making their products or services more accessible to their target audience. One of the best ways to reach your target audience as a brand is to offer promotional items to customers.

Recent research carried out by the Advertising Specialty Institute (ASI) studied the effectiveness of promotional items in a business. It found that the majority of customers tend to keep promotional items with them for at least 8 months. That’s a lot more compared to how long a TV or online advertisement stays with a potential customer!
While the varieties of promotional items are endless, a popular trend is promotional key rings. These handy and customizable products are always appreciated by people and leave them with a favourable impression of your brand.
Below we will discuss how promotional key rings increase your brand visibility: 

Quick to get your brand name noticed

Key rings are incredibly dynamic in nature, and have a number of versatile applications. You can use them to hold your car or house keys, or simply just to decorate your handbag or other personal items.
One can pick between an endless array of designs, shapes, and sizes and have their brand logo engraved on them uniquely. This makes them the perfect promotional item that helps to increase brand visibility.
Promotional key rings can either be mailed directly to customers or distributed at several retail points. You can also choose to pair them up with another promotional item to help generate increased brand awareness. Customers will be reminded of you every time they use the products!

It’s cost-efficient

Promotional key rings are available in various price ranges and are generally considered to be an economical and durable promotional item.
Moreover, as a business, you want to generate the maximum amount of sales and increase brand visibility by using the least amount of resources possible, as this will help you increase your profit margins. Promotional key rings will not only offer practical use to customers, but you can also buy them in bulk and reduce your costs further.
However, make sure you don’t compromise on quality whilst doing so, and consider choosing key rings with modern features like torch lights or paper cutters attached.

A smart way to introduce and promote new services

Promotional items like key rings are ideal to offer to your target audience when you’re looking to introduce new services. You can offer these at open houses and trade shows while pitching the new addition to your brand.

Customers are less likely to lose them

One of the biggest issues with small promotional items is that customers tend to lose them easily. This ruins the whole purpose of giving it to them in the first place, and can result in financial losses for you as a brand.
When it comes to promotional key rings, however, the likelihood of them getting lost is lesser than other items. This is because they’ll simply be attached to customer’s important personal items and won’t come off until they manually do so themselves.
If you’re looking for promotional products and merchandise in Perth to increase your brand visibility, reach out to Absolute Promotions. The company offers a unique range of promotional key rings in various shapes and styles at affordable prices.
 For more, call them at 08-9284-3322! 

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