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Showing posts from September, 2020

4 Corporate Gifts To Boost Employee Morale While Working Remotely

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  Due to the spread of COVID-19 across Australia, many companies have had to swiftly switch to a work from home  system to keep their employees safe and flatten the curve. While this initially sounded like a great strategy, no one knew how long this pandemic would last. Now that’s it’s been many months into the pandemic, the cracks are beginning to appear when working from home. Remote work has been quite difficult for most employees as it has disrupted the work-life balance, particularly with schools being closed too. As an employer, it’s essential to understand the sentiments of your employees, even if they aren’t being vocal about the challenges they’re facing. Employee morale has been low during this pandemic and it’s something you should address. Show your employees that you care about their wellbeing. Here are some corporate gifts and care packages that can boost employee morale as they work remotely:   Reusable water bottles It’s important to stay hydrated througho...

4 Low-Budget Marketing Ideas for Small Businesses

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Small businesses are the backbone of our economy and they account for 33% of our GDP . A large percentage of our workforce is also employed by this sector and it prevails in nearly all industries. Despite being such an important part of the country’s economic backbone, small businesses face many issues and sustained support from customers is one of them. One way your small business can boost its sales is by working on effective marketing ideas. Here are some low-budget marketing ideas small businesses can thrive on: Social media marketing Social media  is one of the most powerful tools out there today. It has swiftly taken over traditional forms of marketing, like television advertisements and print media. The best part about social media marketing is that your business can track its growth in real-time and make changes as and when required. Social media marketing is cost-effective and can be free if you use your Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube channel...