Absolute Promotions

ü Working beyond office hours ü Cashing casual leaves ü Working overtime and on public holidays ü Competing for a promotion ü Bringing work home for Sundays These are the qualities of a workaholic . While there's an ongoing debate about the health consequences of such a lifestyle, we're concerned with ways to market our products to them. It's hardly a lie that it's these workaholics that put in extra hours to make more money. Hence, they have high disposable incomes. For businesses, they're the most lucrative market that they wish to tap into. Here are ways to attract a workaholic professional. Business Shirts For someone who has to maintain a professional outlook at work every day, wardrobe options  can never be sufficient. It's an ongoing struggle to find the right shirt to match with the right pants and do all this in a matter of minutes. It's tough and a professional barely has time for this. This is why they'll invest in shopping